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Our Story

Growing up in British-influenced South Africa, it was never hard to find a cup of tea. Behind every cup, there was always a well-designed, beautiful-to-look-at kettle. As such a prominent kitchen staple, the kettles I grew up with had personality. They came in various designs and a plethora of colors. My family made those kettles and later added matching toasters, egg-boilers, microwaves and more. As a small family-owned business, we’ve been perfecting these designs, cultivating relationships with our factories, importing and selling small kitchen appliances for over 40 years. From our perspective, real estate on your kitchen counter is too valuable for an ugly or mismatched kettle and toaster. We are proud of our Homeart collections which come in an array of designs and colors at accessible price points. Under our myproducts brand, we are always working on well-designed modern kitchen solutions like mywaffle. And our famous HotMat® will keep food warm for your family and friends while saving energy, retaining nutrients and is perfectly foldable, lightweight and portable. At the core of our business, we want your kitchen to be a space of beauty, creativity and eaze.

- Greg & Ilana